When you offer free shipping, and your competitors do as well, your USP is not unique. I see this very often: businesses don’t compare their USP’s with competitors.learn more
Your value proposition (or headline) can make or break your page. Within a split-second people decide if they stay or leave. Having a clear headline is super important.learn more
If you are solving a problem of your customers, such as back pain, it’s sometimes very effective to emphasize the pain – before presenting your solution. So, how does it work?learn more
People are risk-averse when they have something to gain. When people have something to lose, they take more risks. People won’t take a lot of risks when they could win $100…learn more
The pain of losing is psychologically about twice as powerful as the pleasure of gaining, known as the Loss Aversion principle.learn more
The foot-in-the-door technique is a widely used method in door-to-door sales. Someone who complies with a small initial request will be more likely to agree to a later, bigger, request. If the request had been asked outright, they would not have agreed.learn more
Your visitors don’t care about you, frankly put. They quickly want to know what’s in it for them. Many websites are using an inside-out approach in their copywriting style. It’s all about the company itself, not about the customer.learn more
Seconds and mini-seconds matter. Your website’s speed might have a bigger impact on your conversion rates than you might expect.learn more
It should be super clear what you want your visitors to do. If you look at your page through your eyelashes, is your form visible? Is it standing out from the crowd?learn more
This is probably not the first thing you’ll think of when running surveys on your page, but you’ll be surprised how many insights you can get from this.learn more
Be notified when I publish a new CRO tip:
Each week I share a conversion rate optimization (CRO) tip or insight I love - or just blows my mind. Would you like to share a tip as well? Drop me an email here.
All tips are meant as inspiration and I recommend split-testing them; they might not work for your site' audience. Done&Tested is curated by Gijs Wierda, a freelance CRO specialist.