Psychology Tips for More Conversions
The best psychology tips to increase your conversion rates
The best psychology tips to increase your conversion rates
If you are solving a problem of your customers, such as back pain, it’s sometimes very effective to emphasize the pain – before presenting your solution. So, how does it work?
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People are risk-averse when they have something to gain. When people have something to lose, they take more risks. People won’t take a lot of risks when they could win $100…
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The pain of losing is psychologically about twice as powerful as the pleasure of gaining, known as the Loss Aversion principle.
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The foot-in-the-door technique is a widely used method in door-to-door sales. Someone who complies with a small initial request will be more likely to agree to a later, bigger, request. If the request had been asked outright, they would not have agreed.
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Does your page contain testimonials? What would a landing page be without testimonials? Visitors won’t trust your product if no one recommends it. You need customer testimonials on your landing page to win their trust.
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Humans can’t resist looking at faces. When we notice a face, we have a tendency to first scan those faces, before looking at anything else. When you show a face on your landing page it will (very likely) be the first thing people (subconsciously) look at.
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I know, I know. This tip is an open door. But many people leave this door right open 🙂
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On your landing page, try writing everything from your customers’ point of view. Although it might seem counterintuitive, consumers rarely want to buy things for the sake of buying them…
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“I know this’ll work because I made it!” Let’s not forget what’s arguably the most dangerous one: the confirmation bias.
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Each week I share a conversion rate optimization (CRO) tip or insight I love - or just blows my mind. Would you like to share a tip as well? Drop me an email here.
All tips are meant as inspiration and I recommend split-testing them; they might not work for your site' audience. Done&Tested is curated by Gijs Wierda, a freelance CRO specialist.
