If you are solving a problem of your customers, such as back pain, it’s sometimes very effective to emphasize the pain – before presenting your solution. So, how does it work?learn more
People are risk-averse when they have something to gain. When people have something to lose, they take more risks. People won’t take a lot of risks when they could win $100…learn more
The pain of losing is psychologically about twice as powerful as the pleasure of gaining, known as the Loss Aversion principle.learn more
The foot-in-the-door technique is a widely used method in door-to-door sales. Someone who complies with a small initial request will be more likely to agree to a later, bigger, request. If the request had been asked outright, they would not have agreed.learn more
Does your page contain testimonials? What would a landing page be without testimonials? Visitors won’t trust your product if no one recommends it. You need customer testimonials on your landing page to win their trust.learn more
Humans can’t resist looking at faces. When we notice a face, we have a tendency to first scan those faces, before looking at anything else. When you show a face on your landing page it will (very likely) be the first thing people (subconsciously) look at.learn more
I know, I know. This tip is an open door. But many people leave this door right open 🙂learn more
On your landing page, try writing everything from your customers’ point of view. Although it might seem counterintuitive, consumers rarely want to buy things for the sake of buying them…learn more
“I know this’ll work because I made it!” Let’s not forget what’s arguably the most dangerous one: the confirmation bias.learn more
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Each week I share a conversion rate optimization (CRO) tip or insight I love - or just blows my mind. Would you like to share a tip as well? Drop me an email here.
All tips are meant as inspiration and I recommend split-testing them; they might not work for your site' audience. Done&Tested is curated by Gijs Wierda, a freelance CRO specialist.