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Reframe ‘We’ and ‘Our’ Sentences With a ‘You’ and ‘Your’ Focus

Your visitors don’t care about you, frankly put. They quickly want to know what’s in it for them. Many websites are using an inside-out approach in their copywriting style. It’s all about the company itself, not about the customer.

What’s the most powerful word of the English language? It’s you. Try reframing all we-focussed sentences with you-focussed sentences. Make it about them and remove the words we, ours, me, and I. For instance, “We do X” would become something like “You can get X” and “We will review your landing page” would become “Get your landing page reviewed”.

You Versus We

Conversion tip from:

Gijs Wierda

Gijs Wierda

Conversion specialist

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Done&Tested shares conversion rate optimization tips with digital marketers, designers and business owners. Each week I add a conversion tip or insight I love, or just blows my mind. All tips are meant as inspiration and I recommend split-testing them because they might not work for your audience. I work as a freelance conversion specialist. Would you like to share a tip as well? Drop me an email here.

Gijs Wierda

Gijs Wierda