Reframe ‘We’ and ‘Our’ Sentences With a ‘You’ and ‘Your’ Focus

Your visitors don’t care about you, frankly put. They quickly want to know what’s in it for them. Many websites are using an inside-out approach in their copywriting style. It’s all about the company itself, not about the customer.

What’s the most powerful word of the English language? It’s you. Try reframing all we-focussed sentences with you-focussed sentences. Make it about them and remove the words we, ours, me, and I. For instance, “We do X” would become something like “You can get X” and “We will review your landing page” would become “Get your landing page reviewed”.