This is probably not the first thing you’ll think of when running surveys on your page, but you’ll be surprised how many insights you can get from this.
Try adding a survey to your confirmation (or thank you) page and ask “Did you face any difficulties during the sign-up process”?
For instance, with this survey, we found out that the text message verification didn’t work for one of our clients, an issue we wouldn’t have found ourselves. On a different site, we found out that people couldn’t enter their postal code, only because the field was set to ‘text-only’. Ouch! A great tool for adding surveys is Hotjar.
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Each week I share a conversion rate optimization (CRO) tip or insight I love - or just blows my mind. Would you like to share a tip as well? Drop me an email here.
All tips are meant as inspiration and I recommend split-testing them; they might not work for your site' audience. Done&Tested is curated by Gijs Wierda, a freelance CRO specialist.