When you offer free shipping, and your competitors do as well, your USP is not unique. I see this very often: businesses don’t compare their USP’s with competitors.learn more
Your value proposition (or headline) can make or break your page. Within a split-second people decide if they stay or leave. Having a clear headline is super important.learn more
If you are solving a problem of your customers, such as back pain, it’s sometimes very effective to emphasize the pain – before presenting your solution. So, how does it work?learn more
People are risk-averse when they have something to gain. When people have something to lose, they take more risks. People won’t take a lot of risks when they could win $100…learn more
Your visitors don’t care about you, frankly put. They quickly want to know what’s in it for them. Many websites are using an inside-out approach in their copywriting style. It’s all about the company itself, not about the customer.learn more
Let’s start with a simple exercise. In the next 30 seconds, write down the first things that come to your mind when you think of the word “holiday”.learn more
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Each week I share a conversion rate optimization (CRO) tip or insight I love - or just blows my mind. Would you like to share a tip as well? Drop me an email here.
All tips are meant as inspiration and I recommend split-testing them; they might not work for your site' audience. Done&Tested is curated by Gijs Wierda, a freelance CRO specialist.