Copywriting Tips for More Conversions
The best copywriting tips to increase your conversion rates
The best copywriting tips to increase your conversion rates
When you offer free shipping, and your competitors do as well, your USP is not unique. I see this very often: businesses don’t compare their USP’s with competitors.
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Even when your visitors are just one click away from buying, they may still have some last minute fears, uncertainties and doubts (FUD’s). You should take away these doubts as much as possible.
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Your value proposition (or headline) can make or break your page. Within a split-second people decide if they stay or leave. Having a clear headline is super important.
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People don’t really read your page. They quickly scan it, and if they like it, they might read. Your page should be easy to scan.
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You can gain a lot of very valuable insights from your existing customers when you want to optimise your site. After all, if there’s anyone who knows what the main reason…
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If you are solving a problem of your customers, such as back pain, it’s sometimes very effective to emphasize the pain – before presenting your solution. So, how does it work?
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People are risk-averse when they have something to gain. When people have something to lose, they take more risks. People won’t take a lot of risks when they could win $100…
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Your visitors don’t care about you, frankly put. They quickly want to know what’s in it for them. Many websites are using an inside-out approach in their copywriting style. It’s all about the company itself, not about the customer.
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Let’s start with a simple exercise. In the next 30 seconds, write down the first things that come to your mind when you think of the word “holiday”.
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Chances are, most of your visitors come to your site via an ad. Make sure you match your visitors’ expectations by using the same message and branding on your landing page as you did in the ad.
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Each week I share a conversion rate optimization (CRO) tip or insight I love - or just blows my mind. Would you like to share a tip as well? Drop me an email here.
All tips are meant as inspiration and I recommend split-testing them; they might not work for your site' audience. Done&Tested is curated by Gijs Wierda, a freelance CRO specialist.
