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Start Your Headlines with the Most Important Message

Your value proposition (or headline) can make or break your page. Within a split-second people decide if they stay or leave. Having a clear headline is super important.

Starting your headline with the most important message will help to create this clarity. The headline “An Enterprise-Level WordPress Appointment Booking Plugin” doesn’t start with the most important thing, which is booking appointments with WordPress site. We would suggest testing if flipping the headline would perform better “WordPress Appointment Booking Plugin on An Enterprise-Level”.

headline value proposition most important first

Conversion tip from:

Gijs Wierda

Gijs Wierda

Conversion specialist

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Done&Tested shares conversion rate optimization tips with digital marketers, designers and business owners. Each week I add a conversion tip or insight I love, or just blows my mind. All tips are meant as inspiration and I recommend split-testing them because they might not work for your audience. I work as a freelance conversion specialist. Would you like to share a tip as well? Drop me an email here.

Gijs Wierda

Gijs Wierda