Your value proposition (or headline) can make or break your page. Within a split-second people decide if they stay or leave. Having a clear headline is super important.

Starting your headline with the most important message will help to create this clarity.

The headline “An Enterprise-Level WordPress Appointment Booking Plugin” doesn’t start with the most important thing, which is booking appointments with WordPress site.

We would suggest testing if flipping the headline would perform better “WordPress Appointment Booking Plugin on An Enterprise-Level”.

CRO Tip from:

Gijs Wierda

Gijs Wierda

CRO specialist

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Each week I share a conversion rate optimization (CRO) tip or insight I love - or just blows my mind. Would you like to share a tip as well? Drop me an email here.

All tips are meant as inspiration and I recommend split-testing them; they might not work for your site' audience. Done&Tested is curated by Gijs Wierda, a freelance CRO specialist.

Gijs Wierda

Gijs Wierda