If someone points their finger to the left, you’ll probably look to the left as well. Humans are wired to follow visual and directional cues. Imagine an airport without cues… you’d be lost within seconds!learn more
Humans can’t resist looking at faces. When we notice a face, we have a tendency to first scan those faces, before looking at anything else. When you show a face on your landing page it will (very likely) be the first thing people (subconsciously) look at.learn more
Eyes are powerful and often reveal a lot of secrets about someone, such as the mental state, emotions, and beliefs. In a face-to-face conversation, eye contact accounts for roughly 55% of the information, research suggests.learn more
If you have a long page, make sure your call to action is visible multiple times. If you want your visitors to take action, these three elements should always be on a page: motivation, ability, and triggers (based on the Fogg Behavioral Model).learn more
Let’s start with a simple exercise. In the next 30 seconds, write down the first things that come to your mind when you think of the word “holiday”.learn more
Chances are, most of your visitors come to your site via an ad. Make sure you match your visitors’ expectations by using the same message and branding on your landing page as you did in the ad.learn more
I know, I know. This tip is an open door. But many people leave this door right open 🙂learn more
On your landing page, try writing everything from your customers’ point of view. Although it might seem counterintuitive, consumers rarely want to buy things for the sake of buying them…learn more
You’ll create more trust on your page by adding testimonials of happy clients. But what does a good testimonial look like? They often consist of three things.learn more
“I know this’ll work because I made it!” Let’s not forget what’s arguably the most dangerous one: the confirmation bias.learn more
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Each week I share a conversion rate optimization (CRO) tip or insight I love - or just blows my mind. Would you like to share a tip as well? Drop me an email here.
All tips are meant as inspiration and I recommend split-testing them; they might not work for your site' audience. Done&Tested is curated by Gijs Wierda, a freelance CRO specialist.