Ask Your Customers Why They Bought

You can gain a lot of very valuable insights from your existing customers when you want to optimise your site. After all, if there’s anyone who knows what the main reason…

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Which Form Fields Cause Drop-outs

Find out Which Form Fields Cause Drop-outs

You know that people abandon your forms. But, do you know which form fields are causing people to stop and leave your site? Is it your password field, address field or perhaps the name field?

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Figure Out Where People Click With Heatmaps

Analytics software will tell you what links people clicked, but not where exactly. With a click map (or heatmap) you can exactly see where people clicked.

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survey thank you page

Run a Survey on Your Thank You Page Asking If People Had Any Issues

This is probably not the first thing you’ll think of when running surveys on your page, but you’ll be surprised how many insights you can get from this.

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About Done&Tested

Each week I share a conversion rate optimization (CRO) tip or insight I love - or just blows my mind. Would you like to share a tip as well? Drop me an email here.

All tips are meant as inspiration and I recommend split-testing them; they might not work for your site' audience. Done&Tested is curated by Gijs Wierda, a freelance CRO specialist.

Gijs Wierda

Gijs Wierda