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27

Don’t Use Cheesy Stock Photos

Research by MDG Advertising reveals that 67% of online shoppers rated high quality images as being “very important” to their purchase decision. This is slightly more than “product specific information”, “long descriptions”, and “reviews & ratings”. Using ‘real’ photos often gets better results than using cheesy stock photos. Try using real photos on your landing page instead of stock photos as another way to increase your conversions.

Using ‘real’ photos often gets better results than using cheesy stock photos. Try using real photos on your landing page instead of stock photos as another way to increase your conversions.

stock photos

Conversion tip from:

Gijs Wierda

Gijs Wierda

Conversion specialist

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Done&Tested shares conversion rate optimization tips with digital marketers, designers and business owners. Each week I add a conversion tip or insight I love, or just blows my mind. All tips are meant as inspiration and I recommend split-testing them because they might not work for your audience. I work as a freelance conversion specialist. Would you like to share a tip as well? Drop me an email here.

Gijs Wierda

Gijs Wierda