Awareness Dictates Page Length

Page length can be a tricky thing to nail. Make it too short, and you won’t be able to fit on all the information you want to share. Make it too long, and users may grow bored and leave prematurely.

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Prospect Awareness Pyramid

Use The Prospect Awareness Pyramid

Do you know the awareness levels of your prospects? Are they just orientating – or ready to buy? Before you can sell your product to anyone, your prospects need to know three essential things with the prospect awareness pyramid.

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Your Page Has Only One Job

Your Landing Page Has Only One Job

Each landing page should only have one goal. Not two, not three. Just one. Marketers sometimes squeeze several goals on one page, with the thought of ‘if people don’t want to sign up, perhaps we can offer a whitepaper as an alternative‘. Nope!

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match ads

Your Landing Page Should Match Your Ads

Chances are, most of your visitors come to your site via an ad. Make sure you match your visitors’ expectations by using the same message and branding on your landing page as you did in the ad.

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Brew a Good Testimonial With These Three Ingredients

You’ll create more trust on your page by adding testimonials of happy clients. But what does a good testimonial look like? They often consist of three things.

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About Done&Tested

Each week I share a conversion rate optimization (CRO) tip or insight I love - or just blows my mind. Would you like to share a tip as well? Drop me an email here.

All tips are meant as inspiration and I recommend split-testing them; they might not work for your site' audience. Done&Tested is curated by Gijs Wierda, a freelance CRO specialist.

Gijs Wierda

Gijs Wierda