Does your page contain testimonials? What would a landing page be without testimonials? Visitors won’t trust your product if no one recommends it. You need customer testimonials on your landing page to win their trust.
There are many methods to feature testimonials, or customer reviews, on your landing page.
There are a couple of ways to do this.
First, you could shows logos of your clients.
Another way is showing screenshots of social media responses or Twitter cards.
But the plain old customer review quotes works great as well.
Be notified when I publish a new CRO tip:
Each week I share a conversion rate optimization (CRO) tip or insight I love - or just blows my mind. Would you like to share a tip as well? Drop me an email here.
All tips are meant as inspiration and I recommend split-testing them; they might not work for your site' audience. Done&Tested is curated by Gijs Wierda, a freelance CRO specialist.