People don’t really read your page. They quickly scan it, and if they like it, they might read. Your page should be easy to scan.
You can do this by using a clear headline, clear subheadings and bullet points. If someone only reads the titles and bullet, they should get the whole picture of your offering.
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All tips are meant as inspiration and I recommend split-testing them; they might not work for your site' audience. Done&Tested is curated by Gijs Wierda, a freelance CRO specialist.