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12

Figure Out Where People Click With Heatmaps

Analytics software will tell you what links people clicked, but not where exactly. With a click map (or heatmap) you can exactly see where people clicked. It will reveal the things that are getting clicks, and sometimes elements that are not clickable, such as images. You will also see which links get the most clicks. Most tools generate scroll maps as well, so you can see how far people scroll down on your page.

You could use different tools for this, such as CrazyEgg or ClickTale, but my favorite is Hotjar.

heatmaps

Conversion tip from:

Gijs Wierda

Gijs Wierda

Conversion specialist

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Done&Tested shares conversion rate optimization tips with digital marketers, designers and business owners. Each week I add a conversion tip or insight I love, or just blows my mind. All tips are meant as inspiration and I recommend split-testing them because they might not work for your audience. I work as a freelance conversion specialist. Would you like to share a tip as well? Drop me an email here.

Gijs Wierda

Gijs Wierda