It should be super clear what you want your visitors to do. If you look at your page through your eyelashes, is your form visible? Is it standing out from the crowd?
You can make your sign up form ‘pop’ by using a good visual hierarchy: add a background color or apply a nice shadow effect. There should just be one primary action with a nice contrasting color.
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Each week I share a conversion rate optimization (CRO) tip or insight I love - or just blows my mind. Would you like to share a tip as well? Drop me an email here.
All tips are meant as inspiration and I recommend split-testing them; they might not work for your site' audience. Done&Tested is curated by Gijs Wierda, a freelance CRO specialist.