Be Careful When Showing Faces, They Might Be Distracting

Humans can’t resist looking at faces. When we notice a face, we have a tendency to first scan those faces, before looking at anything else. When you show a face on your landing page it will (very likely) be the first thing people (subconsciously) look at.

This principle is called facial-distraction. Faces attract attention instantly, but because of this, they can distract attention from your content and offer. If you do use faces on your pages (that rhymes) apply the gaze cueing effect.