You’ll create more trust on your page by adding testimonials of happy clients. But what does a good testimonial look like? They often consist of three things.

A unique benefit your product offers, the proof of a claim you’ve made, and a positive comparison of your product to a competitor.

We’re not saying to write fake testimonials (please don’t), let that be clear. People will instantly notice fake testimonials, often because they are too positive. Always use real customers and real testimonials. When you ask for a testimonial, you can use these three ingredients as a hint.

CRO Tip from:

Gijs Wierda

Gijs Wierda

CRO specialist

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Each week I share a conversion rate optimization (CRO) tip or insight I love - or just blows my mind. Would you like to share a tip as well? Drop me an email here.

All tips are meant as inspiration and I recommend split-testing them; they might not work for your site' audience. Done&Tested is curated by Gijs Wierda, a freelance CRO specialist.

Gijs Wierda

Gijs Wierda