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Brew a Good Testimonial With These Three Ingredients

You’ll create more trust on your page by adding testimonials of happy clients. But what does a good testimonial look like? They often consist of three things. A unique benefit your product offers, the proof of a claim you’ve made, and a positive comparison of your product to a competitor.

We’re not saying to write fake testimonials (please don’t), let that be clear. People will instantly notice fake testimonials, often because they are too positive. Always use real customers and real testimonials. When you ask for a testimonial, you can use these three ingredients as a hint.


Conversion tip from:

Gijs Wierda

Gijs Wierda

Conversion specialist

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Done&Tested shares conversion rate optimization tips with digital marketers, designers and business owners. Each week I add a conversion tip or insight I love, or just blows my mind. All tips are meant as inspiration and I recommend split-testing them because they might not work for your audience. I work as a freelance conversion specialist. Would you like to share a tip as well? Drop me an email here.

Gijs Wierda

Gijs Wierda