If you have a long page, make sure your call to action is visible multiple times. If you want your visitors to take action, these three elements should always be on a page: motivation, ability, and triggers (based on the Fogg Behavioral Model). By showing your call to actions multiple times you enable users to take action. We do this here as well, did you notice we display the signup form a couple of times? A very effective position is at the end of your page. Repeat your offer and call to action at the bottom, when someone viewed your entire page.
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Done&Tested shares conversion rate optimization tips with digital marketers, designers and business owners. Each week I add a conversion tip or insight I love, or just blows my mind. All tips are meant as inspiration and I recommend split-testing them because they might not work for your audience. I work as a freelance conversion specialist. Would you like to share a tip as well? Drop me an email here.