“I know this’ll work because I made it!” Let’s not forget what’s arguably the most dangerous one: the confirmation bias.
This one is quite simple: you are typically more likely to like your own design. After all, you put a lot of work in it, it’s your vision, it’s very possible you may be a bit biased towards it. That may cause you to not look at it with a clear vision.
This doesn’t have to be just because you like your design either. Designing takes a lot of time. Simply looking at your design for so long can cause you to miss small mistakes, which could end up costing you a lot of conversions. Always keep an open mind and ask feedback from other designers.
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Done&Tested shares conversion rate optimization tips with digital marketers, designers and business owners. Each week I add a conversion tip or insight I love, or just blows my mind. All tips are meant as inspiration and I recommend split-testing them because they might not work for your audience. I work as a freelance conversion specialist. Would you like to share a tip as well? Drop me an email here.