confirmation bias

“I know this’ll work because I made it!” Let’s not forget what’s arguably the most dangerous one: the confirmation bias.

This one is quite simple: you are typically more likely to like your own design. After all, you put a lot of work in it, it’s your vision, it’s very possible you may be a bit biased towards it. That may cause you to not look at it with a clear vision.

This doesn’t have to be just because you like your design either. Designing takes a lot of time. Simply looking at your design for so long can cause you to miss small mistakes, which could end up costing you a lot of conversions. Always keep an open mind and ask feedback from other designers.

CRO Tip from:

Gijs Wierda

Gijs Wierda

CRO specialist

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Each week I share a conversion rate optimization (CRO) tip or insight I love - or just blows my mind. Would you like to share a tip as well? Drop me an email here.

All tips are meant as inspiration and I recommend split-testing them; they might not work for your site' audience. Done&Tested is curated by Gijs Wierda, a freelance CRO specialist.

Gijs Wierda

Gijs Wierda